Hello Reader,

It’s nearly the last quarter of 2024 already and we're planning for next year's sessions. If you have 3 minutes to fill out this anonymous survey it would greatly help us continue improving our sessions. Thank you!

Hopefully you’re also excited for the upcoming holiday season. It’s difficult to find hard and fast statistics on holiday fine art sales, but like all industries holiday spending can make or break your year.

Instead of suggesting you market MORE during the holiday season, I'm going to suggest that you market LESS—but with better focus.

It’s easy to spend energy on platforms that give us encouraging feedback, like social media, but is this energy translating to sales? Next Marketing Monday on Oct. 7 we’ll investigate how to use a Focus Matrix to help analyze and narrow your online presence to better impact goals (like more sales).

A Focus Matrix is a take on the Eisenhower Matrix (which we might return to next Finance Friday on time management). It is powerful way to evaluate marketing activities and sales channels based on two criteria: impact and performance.

For example, an activity can be high performance but low impact (e.g., a social media campaign that gets you lots of likes, but doesn't make sales), or it can be high impact but low performance (e.g., gallery shows that make sales, but happen too infrequently).

By the end of this session, you’ll walk away with a solid action plan for each your sales channels to keep energy on the important goals, focus holiday sales strategies and build momentum into the new year.

Keep going,
Scott

P.S. Skimming quickly? RSVP to our next session. Not interested? Would love to hear why and what would help YOU more.

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What is Coworking with Creatives?

These 90-minute online sessions are an opportunity to gather with other artists and creatives and grow successful businesses together.

“Just because I want to work for myself does not mean I always want to work by myself.”