Burkholder Agency

Subscribe to Burkholder Agency's emails for insights on building a sustainable artistic business. Get tips on business models, marketing, cash flow, and more. Perfect for artists and creatives looking to thrive. Join us for expert advice and exclusive updates!

Jun 02 • 3 min read

Waiting to be discovered isn't the best strategy...


Hello Reader,

Artists build powerful bodies of work, often over years, through effort, risk, and persistence. Somewhere along the way, the path starts to feel murky. Recognition comes in fits and starts, but the next chapter isn’t always clear.

There’s a common story that someone else—a gallerist, curator, collector, funder—will “find” the artist and open the next door.

But discovery isn’t a strategy. Visibility can be built. Momentum can be designed.

Next Marketing Session
Pitching Your Art to Galleries: Develop Pitch Decks and Practice Outreach

June 9 | 10 AM ET

Next Monday, we’ll work through what it means to pitch—whether that’s for a show, a grant, a partnership, or anything. And how to build the structure to support that outreach.

We’ll talk:

  • What value exchange really means in artist-gallery relationships
  • What a clear ask looks like, and why clarity builds trust
  • How the "pitch" is more than just a single opportunity—it can reveal a mission

Artists often avoid business language, and for good reason—it can feel reductive, even extractive. BUT it can also offer clarity, structure, and agency.

Used with care, "business" becomes another tool—not a threat.

There will be time for solo work, conversation, and honest reflection—and as always, room for doubts, messes, and the in-progress thinking.

We hope you’ll join us.

Keep going,
Scott

P.S. Skimming quickly? RSVP to our next session. Not interested? Would love to hear why and what would help YOU more.


What is Coworking with Creatives?

These 90-minute online sessions are an opportunity to gather with other artists and creatives and grow successful businesses together.

Next Finance Session

August 11 | 10 AM

Tools of the Trade for Managing Finances

Next Strategy Session

July 14 | 10 AM ET

Diversifying Revenue Streams: Monetizing Artistic Output​

Do you know an artist or creative businessperson who needs support?
Invite them to join our coworking list. Better yet, email introduce us.

Do YOU need support?
Let's get coffee to talk coaching, management and what you need to grow.

MADE WITH <3 IN BALTIMORE

504 South Dallas Street, Baltimore, MD 21231
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Subscribe to Burkholder Agency's emails for insights on building a sustainable artistic business. Get tips on business models, marketing, cash flow, and more. Perfect for artists and creatives looking to thrive. Join us for expert advice and exclusive updates!


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