Hello Reader,
The holiday season is here, and as the year rushes to a close, I hope you're finding moments to connect with the people who matter most.
Chasing algorithms all year long is exhausting. If your posts still aren't getting the engagement they deserve, is it time to shift your focus?
Email offers a direct, powerful way to connect with your audience—one that doesn’t rely on likes, shares, or outsider-controlled feeds. It’s a way to build well-curated relationships, drive sales, and sustain long-term growth.
New Year Deep Work Wednesday
Year in Review: Know Your Numbers to Grow
January 15 | 10AM ET
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In our next Marketing Monday, let's step into email marketing. Whether you’re starting from scratch or refining an existing strategy, I want to convince you to put more time into your inbox than your feed.
The Focus Points:
- Why email consistently outperforms social media as a sales tool.
- How to segment your contacts for meaningful communication.
- Practical ways to build a sustainable email strategy that aligns with goals.
- How to analyze metrics like open and click rates to refine your approach.
Why Email Matters Now:
Social media trends come and go, but your email list is yours to own and grow. It’s the most reliable, scalable way to maintain control over your audience and deliver the right message, at the right time, in the right way (your way).
Don’t let this essential tool sit unused in your business. Invite friends, colleagues and competitors—working together is a great way to us to GROW together.
Keep going,
Scott
P.S. Skimming quickly? RSVP to our next session. Not interested? Would love to hear why and what would help YOU more.
P.P.S. If you haven't yet, please take 2 minutes to fill out this survey and help us make our 2025 Coworking sessions a better fit for you.
These 90-minute online sessions are an opportunity to gather with other artists and creatives and grow successful businesses together.
Finance Friday
February 14 | 10 AM ET
Calculating Profitability: Sustaining Creative Growth
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Marketing Monday
Email Marketing 102: The Power of the Written e-Word
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Do you know an artist or creative businessperson who needs support?
Invite them to join our coworking list. Better yet, email introduce us.
Do YOU need support?
Let's get coffee to talk coaching, management and what you need to grow.
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