Burkholder Agency

Subscribe to Burkholder Agency's emails for insights on building a sustainable artistic business. Get tips on business models, marketing, cash flow, and more. Perfect for artists and creatives looking to thrive. Join us for expert advice and exclusive updates!

Oct 02 • 3 min read

This is only one way a matrix is useful


Hello Reader,

Marketing and sales is the J.O.B. you must do to keep yourself where you want to be—in the studio, at the canvas or elsewhere. If it feels like you’re spinning your wheels—are you putting too much energy in the wrong places?

You should feel good about your marketing and sales. You should feel productive because you see how it’s helping you reach your goals. This Monday, in our Marketing Monday session we’ll work together to organize wasted effort into more focused, impactful art marketing and sales strategies.

Reflect, Refocus, Renew: Goal-Setting to Keep Going

Join us for a special session co-hosted by Dustin Kuhns, a creative director and curator to date for E1507 (though we have more curators cycling in soon.).

This session will have dedicated time for group-work. We want to hear from you: which channels are the High Impact / High Performance channels and which are the time-wasters?

We’ll start by reviewing the Focus Matrix discussed in our latest article and share some observations about the most common marketing and sales channels. This framework can be used to distinguish which are your most high-performing channels based on performance and impact.

  • Performance: How well is this working right now? Is it delivering results that improve art marketing and sales?
  • Impact: How much does or could this contribute to your goals now or in the future?

So what’s working for you? What’s not? Join us this Monday to share and hear from industry peers.

Coworking with Creatives is a space to connect. And this subject will be eye-opening for all of us. Looking forward to learning and growing together.

Keep going,
Scott

P.S. Skimming quickly? Read the latest blog or join our next session below.

Next Finance Session
Calculating Profitability: Sustaining Creative Growth

February 10 | 10AM ET

What is Coworking with Creatives?

These 90-minute online sessions are an opportunity to gather with other artists and creatives and grow successful businesses together.

Next Marketing Session

March 10 | 10 AM ET

Email Marketing 102: Templating for Simplicity and Consistency

Next Deep Work Session

April 14 | 10 AM ET

From Vision to Reality: Mastering Goal Setting

Do you know an artist or creative businessperson who needs support?
Invite them to join our coworking list. Better yet, introduce us with an email.

Do YOU need support?
Let's get coffee to talk coaching, management and what you need to grow.

MADE WITH <3 IN BALTIMORE

504 South Dallas Street, , Baltimore, MD 21231
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Subscribe to Burkholder Agency's emails for insights on building a sustainable artistic business. Get tips on business models, marketing, cash flow, and more. Perfect for artists and creatives looking to thrive. Join us for expert advice and exclusive updates!


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