Burkholder Agency

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Aug 03 • 2 min read

Stability through merch?


Hello Reader,

Happy Sunday. I hope this weekend gave you valuable moments of rest and some connection that didn’t feel like work.

We've all heard this advice: "diversify your revenue."

It makes sense on paper. But for working artists, it's complicated. Merch, licensing, prints— options start to feel like compromises.

So for next week's session on this topic, a special guest is warranted...

Our next strategy session — November 10 | 10 AM ET

Introducing the Burkholder Agency Management Dashboard

We’ll be joined by Wendell Supreme Shannon (​currently featured at e1507​) who’s sharing his firsthand journey from painting to product (or canvas to carryall.)

He’ll tell us more about what it took him to turn visual art into wearable, usable pieces—and what it really costs in time, money, and creative energy.

The session will be part-strategy, part-interview:

  • Two ways to merchandise: license vs. do-it-yourself
  • The workflow between idea and sale—design, fabrication, logistics, promotion
  • What it really costs to make merch profitable and sustainable
  • Whether merchandising is the right move for your practice, now or ever

Bring your questions. Bring your skepticism. Bring your curiosity.

Keep going,
Scott

P.S. Skimming quickly? RSVP to our next session. Not interested? Would love to hear why and what would help YOU more.


What is Coworking with Creatives?

These 90-minute online sessions are an opportunity to gather with other artists and creatives and grow successful businesses together.

We're currently planning our 2026 Coworking with Creatives session calendar.

Stay tuned!

In the meantime, feel free to dig into our growing archive of resources and recordings from past sessions.

Do you know an artist or creative businessperson who needs support?
Invite them to join our coworking list. Better yet, email introduce us.

Do YOU need support?
Let's get coffee to talk coaching, management and what you need to grow.

MADE WITH <3 IN BALTIMORE

504 South Dallas Street, Baltimore, MD 21231
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Subscribe to Burkholder Agency's emails for insights on building a sustainable artistic business. Get tips on business models, marketing, cash flow, and more. Perfect for artists and creatives looking to thrive. Join us for expert advice and exclusive updates!


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