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At some point, every artist asks: should I make merch?
For Wendell Supreme Shannon, the answer was yes. Was it worth it? “Absolutely”—but not because it was easy. Because it made sense financially, creatively and for the long-term.
From Canvas to Product: An Artist’s Journey into Merchandising
Wendell didn’t wait to be sold by someone else. He built a system that let his work move truly despite the challenges.
Wearables weren’t a shortcut, they were a structure for building a creative business. He translated his murals into products, one decision at a time—from color correction to COGS to packaging. This work has created a business that can live up to his art.
Wendell’s way ahead of us. That’s why we’re eager to learn from his experience. We’ll hear more from him livethis Monday August 11 at 10 AM ET:
Why he started (what was hard, what was easy)
The real cost of doing it right
How he built a product line that still felt like his work
We’ll leave plenty of time for discussion and questions. Curiosity welcome.
Subscribe to Burkholder Agency's emails for insights on building a sustainable artistic business. Get tips on business models, marketing, cash flow, and more. Perfect for artists and creatives looking to thrive. Join us for expert advice and exclusive updates!
