Burkholder Agency

Subscribe to Burkholder Agency's emails for insights on building a sustainable artistic business. Get tips on business models, marketing, cash flow, and more. Perfect for artists and creatives looking to thrive. Join us for expert advice and exclusive updates!

Feb 14 • 3 min read

Simplifying email with Arianna Valle


Hello Reader,

First off, a big thank you to everyone who joined our last coworking session on profitability.

There's always something to learn from others. It was great to see both new faces and familiar ones thinking critically together about how to build sustainability into our creative practices.

Coming up—our next Email Marketing Workshop

Back in December, we had "Email Marketing 101"—so let's call our next session "Email Marketing 102."

If you've been following us for any time, you know how strongly I feel that email is an under-utilized channel.

Email marketing isn’t just another tool—it’s a direct, intentional way to connect with your audience. Unlike social media, which shifts under our feet (it seems A LOT lately), a newsletter is a stable foundation to share your work, ideas, and progress on your own terms.

To explore this further, I’m inviting Arianna from Valle Creative Consulting. She’s built a career on helping others communicate authentically—with clear and meaningful engagement that builds trust over time.

What we'll cover

In March's coworking session, Arianna will share her expertise with us:

  • How to develop a sustainable rhythm that works for you.
  • The core elements of a compelling newsletter outline.
  • Favorite resources for great newsletters.

...and ultimately, how to put these together into a simple, consistent practice.

Next Strategy Session
Agile Dashboards: Tracking Simple Metrics to Build Your Practice

April 14 | 10 AM ET

If you have thoughts or questions ahead of time, send a reply—I’d appreciate your thoughts on email, what's working for you? What's not?

Keep going,
Scott

P.S. Skimming quickly? RSVP to our next session.


What is Coworking with Creatives?

These 90-minute online sessions are an opportunity to gather with other artists and creatives and grow successful businesses together.

Next Marketing Session

June 9 | 10 AM

Pitching Your Art to Galleries: Develop Pitch Decks and Practice Outreach

Next Finance Session

Pro session with Michael Ivan Schwartz

May 5 | 10 AM ET

Confident Pricing: Quotes and Estimates without Guesswork

Do you know an artist or creative businessperson who needs support?
Invite them to join our coworking list. Better yet, email introduce us.

Do YOU need support?
Let's get coffee to talk coaching, management and what you need to grow.

MADE WITH <3 IN BALTIMORE

504 South Dallas Street, Baltimore, MD 21231
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Subscribe to Burkholder Agency's emails for insights on building a sustainable artistic business. Get tips on business models, marketing, cash flow, and more. Perfect for artists and creatives looking to thrive. Join us for expert advice and exclusive updates!


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